FREDDY ★
THE FOOT
STRONG FEET. BETTER DAYS.
Check daily. Stay healthy. Keep moving.
Brand Asset Kit
OpenDiabetic.com
Meet the mascot
The Character
Freddy the Foot
Freddy is a friendly, energetic foot mascot who champions daily foot care. He is always upbeat, always moving, and never without his stars-and-stripes headband and white Converse Chuck Taylors.
Character views
front, 3/4, side, back
Character views — with kicks
shoe views
Identity
Logo & Mark
logo variations
app icon
Badge, stacked, and horizontal lockups. Use the circular badge or F icon for avatars and app tiles.
Palette
Colors
Navy
#0D2B45
Blue
#1E5AA8
Red
#E63946
Tan
#F4B183
White
#FFFFFF
Off-White
#F5F7FA
Gray
#BFC5CC
Gradient
Navy→Blue
Type system
Typography
Headings — Baloo 2 · ExtraBold
Aa
STRONG FEET.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Body — Inter · Regular / Medium
Aa
Check daily. Stay healthy. Keep moving.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Personality
Expressions, Stickers & Avatars
Expressions
happy, excited, thumbs up, wink, surprised
Stickers
stickers
Social avatars
social media avatars
Official footwear
Freddy’s Kicks
White Converse Chuck Taylors — classic style, every step.
Shoe variations
high top, low top, front
Detail close-ups
ankle patch, heel logo, tongue label, toe cap
Action poses
action poses
Lifestyle
lifestyle scene
In the wild
Usage & Merch
Daily foot check
daily foot check
Freddy says
freddy says check your feet every day
Merch
tee, mug, cap
Voice & taglines
How Freddy Talks
Strong Feet. Better Days.
Primary tagline.
Check Your Feet Every Day!
Call to action.
Happy Feet. Happy You.
Warm sign-off.
Upbeat, encouraging, and never clinical. Freddy speaks in short, active sentences, celebrates small wins, and always ties fun back to foot health.
Sound
Freddy’s Voice
The voice — ElevenLabs
Chris
Charming, Down-to-Earth
American male, mid-40s dad energy — upbeat, playful, a touch dry, never clinical. One Freddy, one voice, every surface. Distinct from the Brian narrator voice.
voice_id iP95p4xoKVk53GoZ742B eleven_v3 stability 0.45 style 0.40
Voice playlist — hear Freddy
FREDDY THE FOOT — here to help you stay active, protect your feet, and live your best life.
OpenDiabetic.com